Publishers increasingly turn to the web to find new talent - but they should be doing it more. Once upon a time, a writer would have to try to attract the interest of an agent in the hope they would submit their proposals to publishers and beg them a book deal. Now, however, it would appear to just be a simple matter of a writer posting their work online and then sitting back waiting for the offers to roll in.
Yesterday's announcement of this year's winners of the award for blogs turned into books, the Lulu Blooker prize, would have us believe that many publishers are perusing blogs with the aim of adapting them into books. The website eagerly claims, "Traditional publishing houses, ever in search of the next big name author, have begun to mine blogs and websites for new talent."
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